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by Nabd El Hayat Foundation
Cairo, Egypt
Nabd El Hayat is a non-profit foundation that aims to provide solutions through technology in the health, sustainability and empowerment fields. They were responsible for the biggest blood donation campaign in the history of Egypt in February 2016. Now their current goal is to help anemia patients to get the nutrition they need from wheat by offering them a ready-made delicious meal, more precisely, a Freek Soup.
Challenge Background:
Anemia has spread lately in Egypt, especially among children, as almost 50% of them suffer from it.1 One of the main and popular causes of anemia is iron deficiency. This cause can be easily countered through eating iron-rich meals or products such as wheat. Currently in Egypt, the most available product containing wheat is bread, where as a result of such large production of bread, Egypt is known to be one of the biggest importers of wheat.
Chart source: The Market Agriculture Magazine, 2015
However, bread alone is not enough to help anemic patients get the nutrients they need, which is where the idea for this challenge came from. The idea here is to find a way to turn Freek Soup into an instant-made product. Think of instant-made noodles but with freek instead of wheat flour.
The basic idea is to research and test a healthy formula and/or a food processing method to develop Instant Freek for instant-made Freek Soup. Keeping in mind the following:
The reward consists of potential pre-incubation and piloting fund from Misr ElKheir GESR Incubator, subject to GESR approval of the proposed solution, and according to the following conditions:
1 Source "Peditiatric Medicne" conference held in May, 2016
Potential Pre-incubation
Piloting Fund*
Deadline for solutions 8th October, 2016
*Please read conditions
If your organization is facing a pressing challenge, please submit it by clicking here and follow the instructions.
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